What will the “new normal” be in fashion?

As I write my article this month, our world is facing a global pandemic. I’m not sure what the “new normal” will be for any of us. I would normally be writing about spring fashions, with an eye toward and a focus on all the fabulous ideas for Derby. But things look different in our current circumstances, and America’s longest running sporting event will not be held on the first Saturday of May this year. The Kentucky Derby has never been canceled, not for any reason since 1875, and this year is no exception. We won’t be sporting our fabulous fashion and Derby hats with May flowers in the background this year, but rather with September’s transition. The new proposed date is the first Saturday in September, September 5th, with the Kentucky Oaks to be run on September 4th. I expect this date will be approved and finalized by the time this article prints, and I’m excited to have something to eagerly look forward to!

The Derby is my favorite sporting event because it is not only about the horses and the racing – it is also about the fashion. And I love fashion! Fashion has shaped my entire life. I was fortunate to have grown up with a father that worked for Stewart’s in Louisville. Stewart’s was a department store known for their superb selection and outstanding customer service. My father traveled the world selecting wares to fill the store. I have always bought for my own shop by personally selecting every item. I want to touch the garment and feel the fabric. I want this same shopping experience for my customers, and I want them to enjoy the personal service Pappagallo offers.

Fashion is created through the dreams of countless individuals. Fashion boosts the economy and creates jobs for a huge number of people. From the designer who sketches the original concepts, to the outfitter who manufactures the clothing, all the way through the process to the salesperson who sells the finished garments.

Purchasing options have expanded dramatically in the last decade, and I would be lying if I said online sales don’t affect my business. When you couple that with the impact of virus concerns, you begin to understand why now, more than ever, it is vitally important to shop your local small businesses. Many do not sell online, so if you cannot get out, shop by phone or via social media. Purchase gift cards now to use as special occasion or Christmas gifts. I love our customers and our community and consider it a blessing to work personally with so many of you, helping you choose the fashions that make you look and feel your very best. We will get through this together, and I look forward to sharing more of my love for fashion with you soon. Stay well!

-by Nicki Smith

About the Author: Nicki Smith has been in the fashion industry for 36 years. She is the owner of and buyer for Pappagallo, located at 2020 Scottsville Road in Bowling Green (The Pines Shopping Center, next to Chico’s).